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A good trusty friendly hairdresser will soon step into your comfort zone as he attends to your tresses, becomes your confidante, favourite counsellor and best mate for the length of time you're in their salon. They will give you attention and importance, flatter you, lend an ear, reassure you, comfort you, and most of all - be on your side. I went through the ups and downs of my marriage and divorce, with Liam at Toni & Guy, then I went through the ups and downs of my new relationship, with Amy at Saks. And in between the two stages in my personal life, I found some further solace in a UK magazine interview featuring Nicky Clarke.
Besides at a time when I was at risk of spending cash like there was no tomorrow, Nicky was explaining matter-of-factly in his press interview what his female customers were looking for when they stepped into his exclusive salon and requested to be attended to by the man himself for that pricey cut and blow dry.
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| If you have it (the Swarovski sunnies!), you might as well flaunt it! |
He described his clientèle as not necessarily wealthy. What those style epicureans were in search of was a good haircut. Within the logic of "you get what you pay for", and quality equals expensive, "good hair, good watch, good bag" fitted the requirement list, according to Nicky. Let's say, a Nicky Clarke hairstyle, a Gucci watch and a Prada handbag, in other words would-be heirloom pieces that will stand the test of time and the fickleness of fashion while giving out a statement of taste, elegance and social status. And a hairstyle that will compliment their style and make them feel a million dollars about themselves. Uncompromisingly good quality accessory basics that will carry off style essentials (outfits and shoes) with a less exclusive price tag.
Never one to fall for the cheap in the first instance, i.e. the throwaway pieces from the fast fashion circuit - bar the odd couple of items a season, I had found in Nicky Clarke the justification that you needn't be rich or harbour guilt in order to claim the ownership of an expensive designer accessory or even the odd designer item of clothing. And I did exactly that when I purchased my €300+ Swarovski sunglasses. And come to think of it, I was already doing it back in the day, with my expensive hairdos. How cheap can you go? Own 30 cheap trashy items that are not gonna last beyond a season or save up and buy one thing that will last the distance and make you feel special and exclusive? Kinda makes sense, doesn't it?
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