Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts

5 Feb 2018

Dressing the Part

Albert Einstein reportedly used to keep a panoply of identical suits in his wardrobe so that he didn't have to think about what to wear. The wardrobe dilemma was instantly solved. The ingenious hack is employed today - in reverse - by a host of entrepreneurs, CEOs and other influencers in the public eye, to various degrees. Mark Zuckerberg is a prime example - and exception to the rule at the same time. As the product of a generation where social codes, rules and etiquette have been questioned and shunned and 'anything goes', he might consider dressing down as a positive, which indeed hasn't been as detrimental to him as it could have. Yet for anyone else this ultimately is a disservice, especially if aiming high in the career stakes. The social code the hierarchy commands plays the safe card of tradition rather than sloppiness (or eccentricity!) in order to achieve and sustain respectability, credibility, trustworthiness and integrity, the very cogs in the wheels of professionalism. Personal brand image is thus everything: it defines you in a way that either enhances your career and persona or damages them.

Soundsuit #2 by Nick Cave, via ArtSpace

When you resemble a forever teenage dirt bag stuck in the middle of a video game, with a smile like the dork encountered a unicorn on his way to the donut stash, you cannot expect to be taken seriously. Call me old-fashioned and a conservative, but nothing will ever beat an attire that matches the occasion. And in doubt, dress up rather than down. You can always dress down if you are too dressed up: remove that tie, undo that collar, take off that jacket... How can you dress up when all you are wearing is jeans, tees and plimsols?

Jeans, tees and plims are Zuckerberg's trademark. He believes this is all he needs to wear, in a fluid environment that has blurred home, the workplace and the after-hours of socialising. He travels light yet don't be fooled! His bank account is heavy. Those who view Donald Trump as part of the elite (based on his fortune alone) should cast a long hard look at Zuckerberg, worth $76.7b. This rates him 4th on Forbes 400 and the world's 5th richest billionaire. Get the calculator out: he's 25 times wealthier than the US President (#248 on Forbes 400)!

Now I agree that basing an opinion upon looks alone is misleading: looks are superficial and deceptive, and clothing fashion fickle and skin-deep. What truly matters is what is under the hood, the engine (value system, ethics, beliefs, accomplishments, ambition). Though it remains that appearances are the first port of call when meeting somebody. Look at it as a book cover. Is it enticing enough for you to find out more... or do you just walk past in search of something more appealing, more interesting? Or worse, do you run in the opposite direction? Jeans and tees might define a certain segment of fashion but a suit will always defy the vagaries and fickleness of fashion always, and remain a staple that every wardrobe should have - mostly if you are a manager, director, CEO. This includes Zuckerberg.

Untitled (Soundsuits) by ibid, via LA Times

Multi-billionaire Zuckerberg is only fooling himself and his copycat teen lookalikes when pretending to be 'one of us' the populace, wearing slacks day in day out like he has no care in the world and only a few dollars tucked in his pocket. The only reason he has been able to get away with it is because he is putty in the hands of the governing elites. They saw potential in his Facebook creation and dictate to him how he should fine-tune his algorithms in order to skewer free speech into a tool of surveillance, propaganda and subversion - a topic for some other time.

Look at rapper Jay Z: he understood long ago that the three-piece suits, crisp white shirts and a bow-tie would take him places within the corporate music arena that the ghetto-fabulous diamond-encrusted sneakers and the massive gold chain dangling over a pair of low-cut baggy jeans would not...

In The Godfather series, the mafia bosses and their underdogs are all dressed up in suits when they conduct business. They understand that in order to gain credibility, no matter how dubious and downright criminal your motives - businessman or con artist - you must look the part. Indeed the dress-up code works at both ends of the respectability paradigm. In both cases they help you get things done.

Soundsuit #6 by ibid, via Artspace

Dressing up sharpens your attitude: it lends you poise, and gives you presence and clout. What applies to meanswear applies to womenswear. By dressing up, you will instantly behave in a more professional, more restrained, manner. It fine-tunes your mindset, tweaks your general frame of mind. It sharpens your thought and your word. Try this blind test: conduct one business phonecall (from home) wearing casualwear, and one dressed up. You will notice that when dressed up, your body holds a certain way, your voice projects more and you come across as more assertive and focused. Now translate that to a face-to-face situation. You are on to a winner.

You need to know when to push your affairs in terms of dress code. Classic, conservative attire will always be a winner. It will not let you down: it will serve you right.

27 Jul 2017

InstaGlam - Dolce & Gabbana

Welcome to LBM and Mirabelle's brand new series, InstaGlam, which explores brands that celebrate the beauty of life on Instagram! We start off on a strong and vibrant note with Italy's dynamic fashion duo, Domenico Dolce and Stefano Gabbana.

D&G Alta Moda Collection, AW2015-16

There is something warm and generous about the Dolce & Gabbana brand, a little like a seasoned Italian mama: warm, spicy, friendly, coquettish, hands-on, streetwise and nurturing all at once. And no better way to appreciate it than via Instagram, where both D&G and Stefano Gabbana go beyond the call of fashion duty to share inspiration.

D&G Alta Gioielleria, Palazzo Gangi Valguarnera, Palermo

It is a sunny, vibrant, joyful, technicolor celebration of life, where the D&G man, woman and child lust for life. It is a far cry from certain couture houses out there that have a clinical, rigid, no-frills, monochrome approach to fashion and lifestyle, season after season. D&G is actually more than a fashion brand, it is a lifestyle umbrella.

Elements of nature, religion (Alta Moda Collection), tradition, artistry, and couture wizardry combine their threads to compose a tapestry of covetable craftsmanship with faerie-like, romantic, folklore and bohemian accents. Much detailing and ornementation are at play and those wearable works of art manage to pique our curiosity and send a message to those fast and furious fashion creators who have sent the high street bland and drab.

In our troubled times of transience and fickleness, and under the globalised aseptised world that elites are pushing us towards, D&G spells Italian heirloom, old money, oodles of originality, opulence and a waff of quirky flamboyance, not to mention an ode to cultural enrichment through the rediscovery of culture. In other words, they bridge past and future, like their flagship retail store on Via Montenapoleone in Milan.



Moreover D&G does not rest on their laurels. Their marketing and brand management is savvy, edgy and responsive. When a couple of months ago D&G faced a backlash due to their supporting US First Lady Melania Trump who proudly and consistently wears their outfits, Stefano Gabbana, a fervent admirer of Melania's style and persona, responded to his detractors boldly. He pre-empted any call for boycott on their part by actually launching a... #BoycottD&G campaign through social media as well as a matching tee-shirt range! No adverse publicity, just a smart move; what appeared risqué at first immediately brought limelight, coverage, and ultimately served the brand in a positive fashion! Well done!

D&G is fashion that sings and flutters and seduces like the Italian language itself. This is fashion lifestyle by a life-loving duo, and you can feel, breathe and eat it all you like! Bellissima pasticceria della moda!

D&G Sneaker Patches

17 Jun 2017

Living Up to Better Homes & Gardens

Roby and I had an interesting conversation recently about home expectations and the difference between men and women on the subject and how magazines and visual social media platforms like Instagram and Pinterest are geared towards the female market.

Lebanese fashion designer Elie Saab's Beirut home is a man-woman pacifier of style and comfort!

My husband laments that women drive their men to an early grave through the way they organise home life. Women, he argues, are heavily influenced by home and interiors magazines and home improvement programmes, and as a result seek to recreate the look in their own home - at their own peril.

It must be said though that in general terms, a woman's forte is a certain idea of style and aesthetics that defines her individually, elegance, an indeniable eye for detail and for the eye-pleasing (understand all the cute little things out there!). This unfortunately clashes with men's domesticity quest for efficiency, practicality, comfort, ease of use, durability: the no-thrills, no-BS, no superfluous, home! In other words, emotion vs. reason.

Interior designer Suzanne Kasler worked her magic on this Atlanta home!

Generally women are a soft touch: easily influenced, and thus a marketer's dream. PR guru Edward Bernays understood it almost a century ago.  In this day and age, the varied media platforms play their part in inspiring women as a priority because whatever the ladies fancy, it's quids in for the corporations!

Stenciled table project, via Better Homes & Gardens

A woman inspired has her appetite whet, i.e. her desire to purchase. The desire is influenced and reinforced further until they feel they have no other option than spend cash, seal the deal, make that purchase and with it that elusive slice of happiness!

Women have a propensity to spend cash on a whim, not only on fashion items but on homewares and home improvements that will come to pass with the next whim. New season paint scheme, furnishings upgrade, conservatory revamp, kitchen worktops replaced, when there is nothing wrong with what they have. They get bored quick and fancy a change and that house will never be quite enough. If they still feel unsatisfied, they will want to look for the next best place and sell this one off! Out with the (not so) old, in with the new...

A woman frets when her house is untidy (but is rather acceptant of her own untidiness). Their domesticity quest is form over function anytime! Clutter (trinkets, knick-knacks and other clutter contributors), poor sense of flow from one room area to the next... Objects are put away a certain way that only makes sense to her, everything in a place that is not about convenience but decorum. Yes I have been there too!

The Millhouse (Shaker) Kitchen by DeVOL Kitchens

If her home does not quite equate Better Homes & Gardens, a woman will be quick at blaming her man for not doing something about it (as in some DIY!) or getting a pay rise to afford the professionals in. A householder who strives for her house to look like BHG (and other lifestyle mags for that matter) might as well have a museum for a house. This is  therefore a no-go domestic area according to my husband. You must feel at home in your own home. Point taken.

The DeVOL is in the (kitchen handle) detail!


Further Resources on Style:

4 Apr 2017

Watch Out, There's a Hipster in Your Coffee!

I can't quite figure out how it came about. As my spoon cuts into the foam of my cappuccino and the cocoa constellation dissipates into the milky way of my cup, I look up across the packed out café and smile absent-mindedly. I vividly remember the turning point. At the turn of the millennium, the coffee revolution took us almost unawares and I welcomed it with open arms and a big kiss. In one swell swoop, it swept aside the shameless kettle and Nescafé combo, the gritty coffee pot at work whose treacle-like substance would be laced with lashes of full fat milk and a spoonful of sugar to tone the bitterness and general malevolence. The conservative coffee machine would not fare any better either if you were to self-proclaim coffee maestro. And tumble would the slightly higher-brow cafetière (French Press) that only ever had pride of place in those households that vacationed in France and Italy.

The London Coffee Festival 2015

At that point, coffee had ceased to be that monochrome, low budget, one-dimensional, nonchalant affair, black or white, one sugar, no sugar. Strong and you call it espresso like you're in the know. Weak and you call it Americano, once again if you want to flaunt your two words of Italian (three if we add 'pizza').

The London Coffee Festival

Coffee would be and it would be much more: a coffee named desire. Coffee was going to finally exist, express itself, albeit with attitude and a price tag that yells out indulgence. The Italian vocabulary would expand, and be re-invented should its linguistics become suddenly too limitative. Enter Frappuccino, the foam-at-the-mouth, shirty, expansive creation that makes the paltry espresso look like a size zero, deflated, monastic model. Savvy marketers gave themselves carte blanche to jazz up, sex up, amplify and yuppify coffee and make it indispensable under its new guises. Under the new paradigm, coffee became art creation, indulgence, a liquid brunch - and a neat, no-questions-asked multi-billion-dollar endeavour at the check-out.

The London Coffee Festival North 2016

The revolution would redefine coffee to the point where it would take a long sentence to define your drink to the barman, sorry the garçon, sorry the barista. Just so you can listen to yourself saying it in that all-knowing encompassing 'I'm in the club' way while the punter behind you in the queue quietly rehearses their prose before their grand finale, a brief, sudden verbal diarrhea of a purchasing interjection, cured by a fancy drink that costs a pretty penny.

The London Coffee Festival North 2016

Along with that morning white that suddenly became a long Ethiopian roast skinny decaff latte, the staff behind the counter would be redefined too. Enter Barista, full steam ahead, the busy body that is all arms, concentrated like a strong coffee! They whizz their magic within a few square feet perimeter on the other side of the counter like a storm in a teacup, precise, repetitive movements, attached to shiny expensive machinery with pumps and gaskets, and through the steam, the pulls and the metallic thuds, you would be forgiven to believe they're operating the Orient Express. They add the drama that you bought and paid for to your humble cup, tick boxes and scribble ancient codes on it, spin a thousand variants and combinations around coffee like they're the key to the Graal's safe, so many of them, they've morphed into algorithms. They froth up a hot beverage like a coiffeur teases a curl, with painstaking dedication. And if the impermanence of coffee art weren't fleetingly irrelevant, you have latte art to ponder about.




Now to the crux of the coffee is that correlation of late between fancy, jazzy, niche-market coffee from the café in the know, and the hipster. If we are to believe the hype, it's being percolated to us like it's non-negotiable.

Coffee has become art and science, especially in its percolation. Coffee is edgy: it has become the new absinthe. And in its heyday, absinthe was the poison of choice to the creative mind losing its mind in the buvettes of Montmartre. Modern creatives or wannabe creatives display their edge by drinking connoisseur coffee, a safer healthier option! They still look like the 1890s never quite went away, bar for the rolled-up sleeves displaying elaborate tattoos on their forearms. They wear the bushy beard, checkered shirts, suspenders. Unroll the sleeves to hide those arms, and the chaps wouldn't be out of place on those long-forgotten family photos circa 1890. But why, oh my, did fancy coffee and hipster become an item, if only for the fact that both are stuff of a fashion trend? I doubt I will eat my words on this one: fancy coffee will outlive the hipster but for the time being, chance is you'll spot them together like two coffee beans in a pod behind the counter, about to squeeze into that ristretto.




Hurry up if you wish to catch a gulp (sorry, a slice) of the action! The London Coffee Festival is taking place in a couple of days, 6th to 9th April, Old Truman Brewery, Brick Lane, London.

3 Dec 2016

A Wes Anderson Yuletide

If there is one modern film director who is able to bring Christmas magic to children and adults alike, command your attention and massage your emotion, film maestro Wes Anderson is the man of the action! Expect to be delighted!

via H&M

Swedish fast fashion brand H&M didn't go cheap for its Christmas advertising campaign. It moved away from the obvious and embraced the experiential. No tipsy petticoats or swaying cocktail dresses! Instead it geared itself up as H&M Lines, and took us - courtesy of Wes Anderson - on the train journey of a lifetime. The famed American film director took the H&M brand and accoutrement outside the box and beyond any marketer's expectations to a place of story-telling, of family-friendliness, of style and elegance that might as well showcase upmarket fashion retail and the couture brands, let me tell you! It's all about attitude and how fluid you are about positioning your brand in a highly competitive market.

via It's Nice That

Anderson's signature directorial approach brings together a vintage yet timeless timeline as a backdrop to the storyline: nostalgia without the wallow. The sweeping camera technique frames each scene in its exactitude before neatly sliding sideways or upwards/ downwards to the next scene, taking us for the ride without a bump, bathed in ambient pastel colours that remind the sweet-inclined of those special occasion chocolates dressed in robes of whipped mint creams and rosewater sugar paste. I call it 'Retro Candiland'! Adrien Brody is relishingly moody, like a silent movie actor, and the rest of the cast play their moody, restrained and instrospected selves. They unravel with the plot, shedding the wallflower and warming up, growing on us as likeable characters.

ibid.

Wes Anderson is the ultimate crowd gatherer: the laid-back and the snooty, the young and the less so, the show-off and the parsimonious, the well-off and the lacking, will find themselves in his commercial, should they allow themselves to. Anderson's message resonates clearly too: the company you're in (i.e. the group of individuals) matters more than the presents, and no matter the journey, be sure to enjoy it rather than solely focus on the destination. Christmas goes beyond the one-sided retail relationship of giving and/ or receiving, it is about sharing and enjoying the special moment in togetherness!


via BBC


Trust me that this is one Christmas commercial that will not grate or ire you. It will also write another page in the grand history of brand advertising. It commands multiple viewings and makes you itchy to reach out for your closest and dearest: 'No matter what, I'll be home to you for Christmas! But if my journey takes me off a tangent, a change of direction beyond my control, I might as well make the most out of it.' The short film celebrates the vagaries of life and the little joys to be had along the way.




Meanwhile in his methodical approach, Wes Anderson doesn't lose sight of the child within. There is a little boy in the film, who so resembles Wes as his child alter ego. The little kid has every reason to cheer up as he steps into the lounge waggon. And the marveling little kid is everyone of us. Come together and keep the magic alive!


P.S: The robins are home for Christmas... or maybe not?

6 Nov 2016

A Vote for Donald Trump WILL Save the West

There are no two ways about it, folks... Donald Trump as President will not only save America but the whole West from the web of corruption brought about to destroy us!

On the other hand, a vote for Hillary Clinton is a vote for the New World Order, global elites, NAFTA, TPP, TTIP, mass-immigration - and World War III. A vote for Crooked is a vote for a jobless, subservient, open-border, Agenda 21-compliant society; a vote for the loss of national sovereignty and for the finalised collapse of the West. American friends, think carefully before you cast your vote. This election is the most important of your entire life and the future of the West depends upon you.

(Pict source)

Transcript for “Donald Trump’s Argument for America”:

Donald J. Trump:

"Our movement is about replacing a failed and corrupt political establishment with a new government controlled by you, the American people.

The establishment has trillions of dollars at stake in this election.

For those who control the levers of power in Washington and for the global special interests, they partner with these people that don’t have your good in mind.

The political establishment that is trying to stop us is the same group responsible for our disastrous trade deals, massive illegal immigration and economic and foreign policies that have bled our country dry.

The political establishment has brought about the destruction of our factories and our jobs as they flee to Mexico, China and other countries all around the world.

It’s a global power structure that is responsible for the economic decisions that have robbed our working class, stripped our country of its wealth and put that money into the pockets of a handful of large corporations and political entities.

The only thing that can stop this corrupt machine is you. The only force strong enough to save our country is us.

The only people brave enough to vote out this corrupt establishment is you, the American people.

I’m doing this for the people and the movement and we will take back this country for you and we will make America great again. "

19 Mar 2016

How to Foolproof Your Windows 10 PC in 10 Easy Steps!

My parents bought a new PC lately, an ASUS X553M Notebook. Price was the catch, but as the more savvy amongst us are aware, price does not (always) dictate quality, especially when it comes to technology. Roby, my Apple-devout better half, had warned them that they should go for Mac rather than PC but they went down the supermarket instead, and halfway between browsing the DIY aisle and the books section, had a quick nose round the IT shelves for a pretty-looking piece wearing an ice white shell and a shiny logo on top, then asked a couple of lame questions to a nearby vendor and the deal was sealed. When they got home, they called me and asked me to work my magic on it. And faced with Windows 10 - an adversity all to itself - this is what I came up with:



  1. I registered their ASUS machine online, following the prompts, and had to create an ASUS account in the process but kept personal data to a minimum. 
  2. Personalised the 'Welcome' message that pops up when Windows loads.
  3. Set the date and time (yep, can you believe that this is not an automatic Windows feature here?)!
  4. Uninstalled the preset anti-virus software and unleashed my trusted Kaspersky, as I own a Kaspersky licence for 2 PCs.
  5. Installed Iolo System Mechanic, a programme (not a freebie but well worth the cost!) that does a great job of decluttering registers and system drives and all the behind-the-scenes shindig!
  6. Killed off Internet Explorer and installed Firefox as the defacto internet browser. I bookmarked a handful of websites that I know my parents will be using, to make it easier for them. I tweaked the design to make it more personable to them and added the Ghostery plug-in, an advert blocker that works wonders!
  7. Uninstalled the Microsoft Office free trial bundle. Who wants to shell out cash for more crawling chaos? And here whizzed in OpenOffice! While I was at it, I installed Adobe Acrobat Reader DC, and PhotoScape free photo-editing software, a pared-down cheapo imitation of Photoshop Elements that does amateur photography the trick of the tweak!
  8. Installed Skype and created and configured their brand new Skype account, adding a couple of family contacts to give my parents a headstart with the application!
  9. Customised their task bar with all the basic programmes and features, like Open Office, Adobe Reader, Calculator, Screen Capture Tool, Kaspersky, System Mechanic, Skype and PhotoScape. I doubt they will use WebStorage and Evernote but I added those on too. Cleaned out the Windows start menu off any unnecessary items.
  10. Created a table in a word document that holds their account logins and passwords, so that they are never stuck! Of course I encouraged them to change their passwords and update the sheet accordingly whenever they do so.
Finally I downloaded the Lexmark printer files off the manufacturer's website in order to connect my parents' old printer to their new computer. Unfortunately I couldn't find drivers compatible with Windows 10;  yet another dirty little trick that Microsoft loves to play on us whenever they upgrade to a new OS, forcing folks to purchase new bits of kit... This is the Microsoft Windows diktat, and another reason why I begrudge the IT behemoth.



Now a little rant. Unsurprisingly, Windows 10 has failed to impress me, and already I can spot error messages creeping up and discrepancies brewing up just under the hood... You wonder whether Windows' clunky and notoriously dysfunctioning operating systems are not a justification for keeping IT departments and the IT sector as a whole superstaffed, because if we were dealing with efficient systems, we wouldn't need all those dedicated Windows technicians!

Would you trust this man with your computer? Me neither.

Anyhoo I tried to streamline and foolproof my parents' computer as best I could. Considering they will be mostly surfing the internet and typing up the odd letter, a PC put through my 10-step programme should suffice.

23 Jan 2016

Blogposts with Attitude #BWA - January 2016

January, the bleakest month of the year? Oh my, gimme some flowers! A bittersweet after-party tinge in its early moments might behold - as 'the year after the year before' - it quickly turns into a time to take stock and mull over the year past, draw conclusions and move on, empowered. In other words, a time for introspection, reflection and decision that morphs into a time to set the tone for the year ahead and wear it proudly on our sleeve like our Sunday best in order to face the brand New Year in a more resolute - and upbeat - fashion.

Café au Lait Dahlia Love by Erin Benzakein @ Floret

January is not over that it has already yielded some productive results out there in blogland. It has certainly been a month where hearts have been poured, eyebrows raised, and voices heard. Introspective, reflective, or in a more direct address, the issues raised I have enjoyed reading every word of it! Probably because they put a fresh and honest perspective, stated their values loud and proud, and brought not only an emotional connection but also a rational one.

For these reasons, the posts I have listed here struck more than a chord with me. They have lifted me, inspired me, fuelled me with renewed energy and kickstarted me more firmly into my year ahead, in terms of personal and professional achievements and aspirations. I am positive that you too will draw some benefits out of them.

So, here we go, in chronological order, my five favourite posts this month. Enjoy the read and feel free to add on to the list: -


No.1: A Manifesto by Kathryn Sharman @ Kat Got the Cream
As your lifestyle blog is growing and evolving, you will need to set out or rewrite clear rules as to what your blog is about - and your approach to your craft. Monetisation/ brokering will invariably crop up, sometimes perceived as a bone of contention. Some readers will enjoy the rstyle ride with you and others won't. I have no problem with blog monetisation as long as it is cleverly incorporated within the fabric and the essence of the blog without overpowering it with affiliated shopping lists post after post. Kat struck that fine balancing act with flying colours, and hats off to her! Yet undoubtedly you will still get some readers who begrudge the union of blog and cashflow, so Kat laid out the terms as her Manifesto. A great idea for us bloggers to consider seriously and incorporate into our blogs, just to be sure author and readers are on that same page!

No.2: Will Blog Survive 2016? by Holly Becker @ Decor8
A question asked by a blog that is an authority on blogging and has already witnessed the rise and demise of many blogs in its one decade of existence, going from strength to strength to inspire our homes with consistent high-quality content. Here Holly gives us her views on the state of blogging vs. monetisation (flavour of the month?). She comments on those blogs out there who churn out sponsored post after the next, slapdash a little line of text and an endless content of affiliated links, making those blogs little more than shopwindows linked up to the cashpoint registers of the big brands. Individuality and integrity of voice and character and personality are killed off in the process. This puts the future of impartial informative blogging 'from the heart' at stake, a little like that good old chestnut, freedom of the press. And the quest for quick buck might end up a piped dream for that new generation of fame-hungry bloggers on the scene...
Erin Benzekein and her husband, Chris @ Floret


No.3: The Life & Business 3-part series on Design*Sponge dedicated to Erin Benzekein and her award-winning flower farm, Floret
I had heard of Erin previously and come across her beautiful arrangements of organic, unusual and old-fashioned flowers on her Instagram account, that got me sold! Then treble whammy in one swoop with the Design*Sponge coverage! I came face to face with a business off the beaten track, that is a success story and a winner on many levels: all about emotional intelligence and a floral immersion, our relationship to flowers that goes beyond the bouquet and delves deep into childhood memories and nostalgia, and 'just about tamed' natural beauty captured off the cuff and ingratiated in high-quality visuals. A family-centred, nature-friendly concern that is a social media eye-pleaser, and most of all a lifestyle aspiration to those in search of accomplishing something of worth in their lives, off the rat race tracks, out in the country, where they can satisfy both their intellectual and physical strengths. This is the sort of business that gets me enthused beyond enthused! Erin shares hints and tips on how she is growing her company. Take a leaf out of how Floret is flourishing and be guided by your passions! Do check Floret's About section for more inspiration.

No.4: The Secret We All Want to Know by Tara Austen Weaver @ Tea and Cookies
The creative process fascinates. To the extent that some of us want to unfold it and undress it down to its bare bones, peel off the layers and dissect it, find out the magic formula, turn on that switch by the cortex that will turn us into a writer. Good news is we all are creators - often unaware of it - whether it is fixing that bit of kit or cooking up a meal or salvaging a patch of land or doing a collage for the kids or styling hair. The bad news is there is no magic formula on how to become a writer. Tara - a published author - explains this compellingly and sympathetically, and links in a few resources from her blog, all must-read items. Mostly though, she can't emphasize enough that the creative process is an individual, personal one. It is about being one's own voice. And there is no magic formula or Idiot's Guide, rather than the fact that you should just write and keep on writing, because practice will help perfect your craft.

No.5: Here's a Space for You by Danielle Hampton @ Sometimes Sweet
Writing is about being one's own voice and being in one's own space. As an established lifestyle blogger and former English teacher, Danielle understood the importance of writing early on in life, encouraging her pupils to journal. And this is one of the best ways to get creativity going, to stimulate those creative juices. And encouraged and fostered early on in life, this can only feed into one's personal journey down the creative process. A fun and mind-expanding exercise!

13 Jan 2016

Awesome Acts of Kindness for the Earth!

No better way to kick the New Year into shape than with La Baguette Magique! In this mini-series, we have it all covered: Self, Others and good old Mother Earth! In our previous article, I gave you 3 Hints 'N' Tips to make the friendlier You: getting back in touch with a long-lost relative or friend, treating your loved ones with one of your creations, and connecting you to the local community with a little banter...

Now how about addressing what good we can bring to the Earth, in three easy steps...

'Gathering', oil on canvas by Martin Wittfooth, 2015

For the Earth #1:
  •  Make it last! If your fixtures, fittings and homewares are not plagued by the dogma of planned obsolescence, you should be able to get some mileage out of them. Thus go easy on style fads and trends that encourage us to constantly reinvent our surroundings by replacing the old with the new. As long as that kettle is still in working order, or that family heirloom sofa still looks and feels good, why give in to the temptation of replacing them? Give the Earth - and your purse - a hand by making your belongings last longer.
For the Earth #2:
  •  Don't be owned by objects! This is an extension of #1. Basically less is more. The model wants us to keep buying and we may have Father of Public Relations Edward Bernays to blame for this, but can we not just shop with our eyes sometimes? Bernays engineered the desire and compulsion to buy and linked pleasure with purchase. Up to us to put the brakes on. Another good point for the earth - and the purse!
'Dukkha', limited edition print by Lindsey Carr, via Etsy

For the Earth #3:
  •  Leave nature alone! That sounds like a given but we need to state it loud and clear, especially as regards those sensitive natural areas of the world, with fragile and threatened ecosystems. They are paying the price for their beauty by attracting hordes of tourists. Even if tourism is branded as ecotourism, it still puts undue pressure on the environment. Those cruises to the Arctic 'to watch the melting icebergs before it's too late' is short of vain and self-centred! It is a full-blown aberration!

There you have it, my friends. Our list of Acts of Kindness for Self, Others and the Earth is far from exhaustive. It is a taster, a starting point to a form of contentment in life and to a thought process. If you seek further inspiration, do check my Inspire-Aspire series. Have a wonderful year!

14 Oct 2015

Poetic Shopping in Paris

With my fiancé due to arrive in France from the US in less than a week, which better city for us to join than in the world's most romantic, Paris! If a little spot of shop may be on the cards, what will be off our radar is the international chain stores, temples of consumerism, ubiquitous brands, and those déjà-vu and more of the same items. For the sort of Paris we are after is the one that is steeped in classical culture and history, honed by heritage, filigreed in craftsmanship, imbued in poetry, wrapped up in artistry and signeted with tender loving care.

Photography by L'Instant Parisien

Against the odds of the modern marketplace, off-the-beaten-track Paris still has a few retail gems nicely tucked away from the high streets. And in its cosseted niches, the otherwise overused, overworked adjective 'unique' finally finds its meaningfulness and purpose. One of the boutiques on my list may be open only half a day a week, that makes it even more covetable in my eye.

La Maison du Pastel

Whether you are a fine artist - or not - you need to pay La Maison du Pastel a visit. Admittedly you may not be into crayons and drawings, and thus not have at first hand a need for visiting this artist institution. Yet one thing is for certain: we share commonalities with the pastel maker. We see life in colour, our environment is bathed in colour, this life of ours is all about colour, whether we like our palette light or bright or dark or muted. Each of us has their favourite colours, even wears them, and drapes their windows and walls in them. Colour is a statement and an attractor, and marketers have long harnessed its powers in order to seduce consumers. Colour is therefore a big element! To see it translated into formats that transcend the obvious (objects) is a joy. Oh boy, I am making it my mission to make you look at a stick of pastel in a totally fresh way.

'I found I could say things with colour and shapes that I couldn't say any other way - things I had no words for.' - Georgia O'Keeffe

But let's get back to colours. My favourites for the home are those faded, paled-down, diluted greens like Eau de Nil, Sage Green and Mint Green. I could own a piece of pastel for each of those colours I like. Why? To add on to my nuanciers (colour charts/ cabinets), and well, why not? Plus it's more than about colour and pastel and artistry. It's a little piece of portable made-in-France Paris, the one that makes me proud to be French and the owner of a piece of anthology and anthropology endorsed by a Maison that has been going strong since 1720, with 1021 nuances to boot.

Palette of green nuances (detail)


A French family concern, the Roché, and their artisanal way of making things that have stood the test of time and remain a part of French savoir faire establishment, as globalisation elsewhere is dulling our world, one colour shade at a time. To partake in a little French heritage with my American better half makes sense, as it lends our shopping experience the cultural bias it deserves, with a little nod at Margaret Zayer, an American artist besotted with colour, who a few years back contacted Isabelle Roché, interned at La Maison du Pastel, fell under the spell... and never left. We would have done the same.

(Pict source)
La Maison du Pastel
Isabelle Roché & Margaret Zayer
20, rue Rambuteau
75003 Paris

The boutique is open every Thursday 2:00pm-6:00pm. Meanwhile, I recommend that you read the fabulous article by L'Instant Parisien, whose photography soaks up the poetry of the atelier and the manufacturing processes. A must-read.

24 Aug 2015

Inspire Aspire - Pamela Anderson

Mother, wife, actress, model, TV personality, animal lover, vegan, activist, environmental carer and Playboy centerfold. The lady is a sex-symbol but beyond the image of her titillating the glossies and undressing the male psyche is a woman whose heart is in the right place and whose mind is set on doing her bit in society. As much as Pammy is a media focus, she is also a mama focused, and that is what makes her enticing, in my eye.

Pamela Anderson's biggest achievement goes beyond being the hottest poster girl in a red bathing suit since Farrah Fawcett. She put sexy, sassy and spiritedness into veganism, animal and societal causes, and converted a good number of regular girls to the off-center joys of veg(etari)anism, shaking off the old cliché coconut about animal militancy, all too often associated with a bohemian lifestyle of make-dos on the fringes of society, in a tumble of dreadlocks, tie-dyes, hand-me-downs, tambourines, hand-knits, dream-catchers and psychedelia.

Maneless and demure on the Fall 2014 cover of NO TOFU - (pict source)

Pamela not only made her own dreams come true (an inspiration all to itself to the myriads out there stuck in jobs they abhor), but behind the voluptuous dizzy blonde smokescreen (sunscreen?) stands a woman driven, of many talents, and a maker of her own destiny (she has no agent!).

Anderson's looks are her asset. They have certainly helped her get media exposure in the first place and secured those lucrative contracts that she has capitalised on. She got noticed, but after adversely getting the tabloids limelight in her younger years, has finally channelled the attention into something constructive and productive. 

And this is what I find enticing: a strong independent daring woman who is focused, unafraid to steer her career, personal life and belief system off the norm, while remaining humane, and not losing sight of her value system (what really matters in life), thus fiercely proud and protective of her extended brood (family, pets, PETA, and the countless societal campaigns she sponsors). Alongside this, The Pamela Anderson Foundation supports a wide range of committed environmental charities and animal organisations across the world. The lady is a busy activist indeed.

Suburban pastel poster wife on the Fall 2014 cover of NO TOFU


Pammy's legendary provocative pout and scandalous antics of the past only look scandalous to the ill-intentioned, the ones with the bruised egos, intent on feeding off gossip mags to spot the next scandal and delight in the prospect of possible demise, because misery in their lives seeks out the company of misery out there.

I take Pammy's cartoonesque Varga girl poses for what they are: a PR expectation for the public and a dollop of good clean fun for the lads and the cameras. Yet by reading her interview with NO TOFU magazine, it was made clear that she was eager to unstick those archetypes and just be allowed to be taken seriously, be her 40+ year-old self minus the showgirl attributes.

What interests me here is the fact that, as PETA's Honorary Director, and through her involvement with other organisations like The Gentle Barn or MAC's Viva Glam Aids Fund campaign, she has raised awareness and funds and worked consistently to change consumer habits and perceptions. Her celebrity status gives her clout as a high-profile influencer at a diplomatic level. Her unfailing commitment spans two decades, and that puts to shame some of her celebrity peers who – say - did a one-off for PETA's 'We'd Rather Go Naked Than Wear Fur' campaign and then threw caution to the wind as they hit the catwalk.

Pammy teases because she's Pammy. Now get over it. If that troubles you in the name of feminism, then look away, but do remember that she is no victim of 'the macho world', she is in control of her image. She teases and gets things done and helps make the world a better place. So be it if her female detractors fester and flood social media with poison arrows, they secretly wish (for the most part) that they had the killer looks and achieved something with their lives. Jealousy is so lousy!

Must-Watch: A conversation with Pamela Anderson, a candid documentary about her Foundation.

24 Dec 2014

Sugar and Spice... and All Things Nice?

Christmas, bah humbug! Children's and retailers' favourite time of year, where shoppers and sellers unite for a commercial feast that toxically equates love and happiness with expenditure and balance sheets. The time of year where the religious meaning of the celebration and its modern interpretation sit at the antipodes of each other. Yet the air is snappy and slightly intoxicating and it feels like the advocacy of miracles and magic is summoned in the granting of wishes, maybe facilitated by the faerical sparkly silvery golden ambience and the field work of Santa's emissaries deployed high and low.

Williams-Sonoma

Christmas, source of inspiration and stress in equal measures. Financial panacea and commercial commodity for businesses, and financial nemesis for the short on cash and the debt-ridden. Nonetheless it's showtime, across the sprawling retail parks, up and down the department stores, at the radiating heart of the cities where La Fée Electrique has electrified man-made canopies of snowflakes, shooting stars, sleighs, Tinkerbells, holly wreaths and spruces in an incongruous mish-mash of folklore reinvention of Christmas, a Christianised pagan feast (be said in passing). And they keep drumming it into us that this time of year is supposed to be festive in the spending, and fun has been engineered by admen and marketeers so that it relates to the purchasing and receiving of gifts, in that fine balancing act that defines conditional caring, and those who refrain from parting with their cash in order to be bought for in return, be despised for they are mean and scrooge! The Three Wise Men surely must be turning in their graves, bless!

Lakeland
Already the run-up to Christmas has seen a rivalry fought tooth and nail between family members, neighbours, co-workers, acquaintances and associates as to who will get the most Christmas cards. Believe me, I witnessed the frenzy when I used to live in England! In that spirit of things, you should expect one from your foe for they expect one in return, and to exceed the number of cards from last year, and may that living room wall be covered in them as a trophy display to visitors. Popularity is measured like it is in social media, in a very elusive, subjective and ultimately meaningless manner, where the quantity of so-called 'friends' has long surpassed the quality factor of the friendship.

Galletas de Encaje
In theory, Christmas Day at the dinner table sees happy get-togethers with the ones we hold dear in our hearts, with any sibling rivalry or in-laws feud forsaken for merryness of spirit and plentiful of fayre. However the blissful family reunion is not de-facto, especially nowadays, what with accent on individualism and the satisfaction of immediate needs, family values have been eroded and what results is a get-together of fragmented family sub-units who find themselves contrived to share a moment for the sake of tradition and in honour of that vague whiff of childhood nostalgia or filmographic reference that presents Christmas as an idealised family gathering brought to its epitome of sugar and spice and fancy free... Meanwhile let's go easy on the sour cream and the Grand Marnier! Soon enough Christmas Day will fade away and so will the brash light bulbs from the man-made canopies across town.

Blood Oranges by Mowielicious

7 Jun 2014

Guest Post - Our Serendipitous World - by Robert J. Kuntz

[Dear friends, please welcome our first ever guest writer, Mr Robert J. Kuntz, who has kindly accepted my invitation to write an article for La Baguette Magique. It is a great privilege for me to collaborate with Robert, a published American author from the Midwest, currently finishing a book on play, creativity and intuitive processes, and how these all relate to open form, a concept which he is promoting as a pre-theory after 7 years researching the matter. Meanwhile Rob is sharing his views on serendipity...] 

When the wonderful hostess of this equally wonderful blog invited me to guest-write an article I couldn’t help but realize that this synergy had manifested by happenstance. I had happened upon her blog while “Googling” design. The “lifestyle with attitude” became an instant attractor for me, as I am destined to generate, and to encourage in others, a fresh (as in “refreshing”) attitude. A few choice comments between us and we have a different context. And that is what serendipity is partially about: the unforeseen emergence of positive circumstances.

So it was natural to focus upon serendipity as the topic for this article: a short example of how it once played out in my life; how it equates to staying open and inquisitive; and ultimately how it is always present, even when we are not.

The word, serendipity, came into being serendipitously! The writer, Horace Walpole, suggested it after reading a Persian fairy tale entitled The Three Princes of Serendip. He notes that the titular heroes “were always making discoveries, by accidents and sagacity, of things they were not in quest of.” [emphasis mine]

Horace Walpole

Historically the concept has been related to luck, spontaneity, surprise occurrences and anything that deals with the unexpected emergence of something satisfying, as has been the case with some notable discoveries in science and invention. Just before sitting down to peruse this subject I was thinking about inventions while heating a cup o’ tea in the microwave, that marvelous device that we pretty much now take for granted. Some time later, while reading a few articles, I discovered that the microwave was one of those inventions that had occurred by a fortuitous accident, i.e., itself brought about by a serendipitous moment in time.

This puts to rest the “accidents” as derived from Walpole’s impressions of the aforementioned fairy tale. Let’s now consider the “sagacity” angle.

Sagacity is the quality of being sagacious: wise and discerning in thought.

So… It appears that Walpole was suggesting that serendipity is our ability to discern immediate circumstances to enable whatever uniqueness that exists within these to manifest. He infers, though obliquely, that one has to be present and aware to identify situations that could effect change.

This is why the concept of serendipity transcends accidental discovery. It has been linked to lateral thinking, marketing, and to other channels of thought that leverage intuition and complex cognitive processes. In modern day parlance it could be summarized as being there and being aware.

Circumstances. We all have them. And we always consider ourselves there when dealing with or thinking about them; and thus we can claim to be aware in those instances…

I’m going to take a mental step sideways with the following example. With it I hope to expose not only what serendipity is but also what it can be.

My circumstance was being “in line” at a local store’s cashier stand queued behind several people who were making purchases. There I became aware of two things. None of the people were talking with each other. They were all intent upon the shopping experience: either unloading their carts or otherwise idle and waiting for their turn in the pecking order. This scene was reinforced by the cashier’s mode: greet the customer and perform my duty. I quickly scanned the store. It wasn’t swamped with activity. In fact many of the cashier lanes were closed. It was in that moment that I also became aware of the store’s noise. There were approximately 20-30 people within my viewing range. Live humans, mind you. But all I could hear was the store’s mechanical system working at peak efficiency.

George Carlin’s (R.I.P.) insight about time drifted into my thoughts for inspection as I shuffled forward in “the line”: “There's no present. There's only the immediate future and the recent past.” I would add to this that the mobile present should be considered analogous with the immediate future. So… As it became my turn to “check out” I responded to the cashier’s auto-mode inquiry of “Hi, how are you?” by first noting her name-tag (“Stephanie”) and then saying, “Thanks, Stephanie. I’m great! How’s life treating you today?”

George Carlin

There’s an old axiom that unravels something like this: If you desire change you must first remove yourself from your present circumstances. Stephanie’s demeanor changed due to my open gesture. Her eyes brightened. She smiled. And we had a fine conversation as she performed her duties. A joke I told even had another customer-in-waiting laughing along with us. Natural humaneness is infectious, but we sometimes succumb to the “grind” and lose touch with it due to the latter’s constrictive patterning.

What has this to do with serendipity? Quite a lot if one peers closely enough. There is discovery, change, awareness and sagacity in the above example. The accidental part has been turned on its head, just as it has been through current views about leveraging the power of emergent thinking for commercial reasons. But discoveries don’t only come from science and invention, especially when one adds self-discovery or self-affirmation to such a mix.

Serendipity will always be related to interactions between people, to their ideas, and ultimately to their hopes and wishes. Thus serendipity is about the world and the positive circumstances within it that shape our lives.

Marcus Aurelius

Or, as a great thinker of the past, Marcus Aurelius, duly noted: “Our life is what our thoughts make it.”

©2014. Robert J. Kuntz.